Understand a little more who we are and know our success story!

The Company

We are more than a hair cosmetics industry. Development of products with exclusive formulas and imported raw materials, with a focus on treatment and transformation of the hair.

Minasflor Professional Seeks inspiration for creating its products in the mountains of the cerrado and in the minerals found only in Minas Gerais. The beauty of the hair we treat comes from the mineral wealth and the precious stones of our mines, and go straight to the hair of the main catwalks in Brazil and around the world. The brand is present today all over Brazil through our exclusive distribution channel, and also in more than 12 countries. International recognition is a result of the combination of noble assets associated with fine essences and rare elements extracted from the flower diversity found only in Brazil. Minasflor Professional is endorsed by renowned hair stylists and chosen by premium salons as one of the most innovative brands in product performance, guaranteeing effective and immediate results for customers and professionals. Beauty.

Environmental Responsibility

Minasflor Professional is concerned with the correct and responsible disposal of the waste generated during the production of its products. With this in mind, it has a Health Services Waste Management Plan (PGRSS) that identifies and describes actions related to solid waste management in the establishment, covering aspects related to generation, segregation, packaging, storage, transportation, treatment and Final disposal with the objective of minimizing its impacts on the environment and protecting public health, in accordance with the current legislation of CONAMA and ANVISA and certified by COPAM (State Council for Environmental Policy).


Our Success Story

The brand was born in 2001 from a dream of a couple who worked in the beauty industry, Girleno Sena and Nicimar Sena. After working for years as cosmetics retailers, the couple saw in the market the need for a brand that could offer exclusive products with high quality and affordable prices to hairdressers. This is how Minasflor Professional came into being, a genuinely "mineira" company and a partner of beauty professionals.

The first headquarters of the company operated at the back of the couple's residence. The production, sale and delivery of the products was carried out by themselves and their three children, who produced during the night and sold during the day. The demand for products increased every day, so did the need to hire new employees and to expand the space for production. The first factory was founded in Sabará and resulted in increased production, launch of new products and acquisition of new customers. With the growth of the company, it was necessary to increase the sales team, which now has distributors throughout the country.

The 2012 Development Center was inaugurated. Located in Vespasiano / MG. And in 2014, the Industrial Park, the new factory of Minas fl or Professional, located in São José da Lapa / MG, was inaugurated.

In 2016 Minasflor celebrates 15 years, consolidated as one of the largest brands of hair cosmetics in Brazil. To commemorate in style, will promote between January 27 and February 4, 2017 a professional hair cruise going through Argentina and Uruguay, bringing hairdressers from all over the country for a trip of knowledge and fun. Click here and learn more.

  • 2001The beginning

    Minasflor Cosméticos is born.
  • 2012Development Center

    The Center for Development is inaugurated, in the city of Vespasiano / MG.
  • 2014Industrial park

    The Industrial Park of São José da Lapa / MG is inaugurated, a new Minasflor Professional factory.
  • 2017Cruise ship Minasflor

    Minasflor promotes, in commemoration of its 15 years of existence, Cruzeiro Minasflor 15 years, visiting Argentina and Uruguay.